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~isPartOf:"Country of origin effect : looking back and moving forward"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Magnusson, Peter"
~person:"Phau, Ian"
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Brand image
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Country image
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Giraldi, Janaina de Moura Engracia
Magnusson, Peter
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Country of origin effect : looking back and moving forward
International marketing review
4
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international consumer marketing
2
Business process management journal
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Entrepreneurship in international marketing
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European journal of marketing : EJM
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International journal of business and globalisation : IJBG
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International journal of consumer studies
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International journal of event and festival management
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Journal of international marketing
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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The international journal of business science & applied management : IJBSAM
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Tourism planning & development
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Tourism review : the official journal of the AIEST
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
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