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~isPartOf:"Country of origin effect : looking back and moving forward"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Book section"
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Markenführung
Consumer behaviour
8
Konsumentenverhalten
8
Designation of origin
7
Herkunftsbezeichnung
7
Brand image
4
Markenimage
4
Brand management
3
Country of origin
3
Brand
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Food
2
Food retailing
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Lebensmittel
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Lebensmitteleinzelhandel
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Markenartikel
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Rules of origin
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Ursprungsregeln
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country of origin
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product country image
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Conjoint analysis
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Conjoint-Analyse
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Country image
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Customer satisfaction
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Einzelhandel
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Ernährungsindustrie
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Fashion
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Food consumption
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Food industry
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Food safety
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Barnes, Liz
1
Cheah, Isaac
1
Kim Nguyen Thuy Hang Dao
1
Phau, Ian
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Rashid, Arooj
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Zainol, Zahirah
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von der Heidt, Tania
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Country of origin effect : looking back and moving forward
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
International marketing ; Vol. 2
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Celebrity, convergence and transformation
3
Design thinking : integrating innovation, customer experience and brand value
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of brand relationships
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Marketing performativity : theories, practices and devices
3
Strong brands, strong relationships
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Branding and sustainable competitive advantage : building virtual presence
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
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Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
3
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Country of origin effect : looking back and moving forward
,
(pp. 106-127)
.
2019
Persistent link: https://www.econbiz.de/10012008501
Saved in:
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