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~isPartOf:"Cowles Foundation discussion paper"
~subject:"Markenführung"
~type_genre:"Non-commercial literature"
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
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2021
Persistent link: https://www.econbiz.de/10012629950
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