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~isPartOf:"Cowles Foundation discussion paper"
~subject:"Zielgruppe"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
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