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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
~subject:"Market research"
~type_genre:"Book section"
~type_genre:"Working Paper"
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Market research
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Cracking the code : leveraging consumer psychology to drive profitability
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Discussion paper / Tinbergen Institute
5
Handbook of consumer psychology
5
Handbuch der Marktforschung
5
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
4
Diskussionsarbeit
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Multicultural perspectives in customer behaviour
4
Qualitative marketing research : approaches, techniques and analysis
4
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
4
The impact of theory on representations of the consumer and the marketing organisation
4
Consumption culture in Europe : insight into the beverage industry
3
Discussion paper / Tinbergen Institute / Tinbergen Institute
3
Fundamentals of marketing research ; Vol. 2
3
Fundamentals of marketing research ; Vol. 3
3
Interpretive consumer research : paradigms, methodologies & applications
3
Labelling strategies in environmental policy
3
Marketing management : a cultural perspective
3
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
3
New developments and approaches in consumer behavior research
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Research paper series / Stanford Graduate School of Business
3
SFB 649 discussion paper
3
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
3
Transformative consumer research for personal and collective well-being
3
Wirtschaftswissenschaftliches Diskussionspapier / Technische Universität Chemnitz-Zwickau, Fakultät für Wirtschaftswissenschaften : WWDP
3
Brick & mortar shopping in the 21st century
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
DICE discussion paper
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
2
Econometric models in marketing
2
Faculty & research / Insead : working paper series
2
Gendering theory in marketing and consumer research
2
Handbook of brand relationships
2
Handbook of qualitative research methods in marketing
2
Inside marketing : practices, ideologies, devices
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Kurswechsel Richtung Kunde : die Praxis der Kundenorientierung
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Product research : the art and science behind successful product launches
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 257-277)
.
2012
Persistent link: https://www.econbiz.de/10009349519
Saved in:
2
Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.
;
Kardes, Frank R.
;
Powell Mantel, Susan
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 219-237)
.
2012
Persistent link: https://www.econbiz.de/10009349521
Saved in:
3
Comparative advertising research : a review and research agenda
Hsieh, Meng-hua
;
Blower, Kyra
;
Li, Xingbo
;
Jain, …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 132-158)
.
2012
Persistent link: https://www.econbiz.de/10009349525
Saved in:
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