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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"Service business"
~isPartOf:"The service industries journal"
~person:"Cegarra-Navarro, Juan Gabriel"
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Creating and managing superior customer value
Service business
The service industries journal
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Defining the knowledge that an organisation requires to create customer capital from a customer perspective
Cegarra-Navarro, Juan Gabriel
;
Sánchez-Polo, Maria Teresa
- In:
The service industries journal
28
(
2008
)
7/8
,
pp. 1125-1140
Persistent link: https://www.econbiz.de/10003793316
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