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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"Service business"
~person:"Bellenger, Dan N."
~subject:"Business-to-business marketing"
~subject:"Unternehmensnetzwerk"
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Creating and managing superior customer value
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Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela
;
Johnston, Wesley J.
; …
- In:
Creating and managing superior customer value
,
(pp. 205-220)
.
2009
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