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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"Service business"
~subject:"Business-to-business marketing"
~subject:"Lebenszykluskosten"
~type_genre:"Aufsatz im Buch"
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Business-to-business marketing
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Creating and managing superior customer value
Service business
Innovation in pricing : contemporary theories and best practices
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
The power of one : gaining business value from personalization technologies
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
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Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela
;
Johnston, Wesley J.
; …
- In:
Creating and managing superior customer value
,
(pp. 205-220)
.
2009
Persistent link: https://www.econbiz.de/10003826407
Saved in:
2
Competence-based value framing for business-to-business customers
Golfetto, Francesca
;
Zerbini, Fabrizio
;
Gibbert, Michael
- In:
Creating and managing superior customer value
,
(pp. 343-377)
.
2009
Persistent link: https://www.econbiz.de/10003826497
Saved in:
3
Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
Saved in:
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