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~isPartOf:"Creating and managing superior customer value"
~subject:"Customer value"
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Customer value
B-to-B-Marketing
3
Business-to-business marketing
3
Kundenwert
3
Beziehungsmarketing
1
Competence
1
Kompetenz
1
Lebenszykluskosten
1
Life cycle costing
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
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English
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Bellenger, Dan N.
1
Gibbert, Michael
1
Golfetto, Francesca
1
Herrera Piscopo, Gabriela
1
Hinterhuber, Andreas
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Johnston, Wesley J.
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Creating and managing superior customer value
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of business research : JBR
6
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Beiträge zum Controlling
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
JOBR-D-21-02615
1
Journal of forest economics : JFE
1
Journal of marketing management : MM
1
Journal of modelling in management
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela
;
Johnston, Wesley J.
; …
- In:
Creating and managing superior customer value
,
(pp. 205-220)
.
2009
Persistent link: https://www.econbiz.de/10003826407
Saved in:
2
Competence-based value framing for business-to-business customers
Golfetto, Francesca
;
Zerbini, Fabrizio
;
Gibbert, Michael
- In:
Creating and managing superior customer value
,
(pp. 343-377)
.
2009
Persistent link: https://www.econbiz.de/10003826497
Saved in:
3
Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
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