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~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of management research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Thaichon, Park"
~subject:"Marketing"
~subject:"Neuromarketing"
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Thaichon, Park
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Creative and Knowledge Society
Fontys Venlo - publication of applied sciences
Journal of management research
Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
2
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
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