//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Journal of management research"
~isPartOf:"Journal of marketing research : JMR"
~person:"Smidts, Ale"
~subject:"Neuromarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuromarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Neuromarketing
Consumer behaviour
2
Konsumentenverhalten
2
Neuroscience
2
Neurowissenschaften
2
consumer neuroscience
2
Brand image
1
Brand management
1
Film industry
1
Filmwirtschaft
1
Markenführung
1
Markenimage
1
beta
1
brand equity
1
brand image
1
electroencephalography
1
functional magnetic resonance imaging
1
gamma
1
neuromarketing
1
pattern analysis
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Smidts, Ale
Boksem, Maarten
1
Boksem, Maarten A. S.
1
Chan, Hang-Yee
1
Chen, Yu-Ping
1
Galib, Md Hasan
1
Giraldi, Janaina de Moura Engracia
1
Hammou, Khalid Ait
1
Hsu, Ming
1
Huettel, Scott A.
1
Macit, Koc
1
Maia, Ozdemir
1
Melloul, Jihane
1
Nelson, Leif D.
1
Oliveira, Jorge Henrique Caldeira de
1
Plassmann, Hilke
1
Rozan Fortunato, Vitor Costa
1
Venkatraman, Vinod
1
Yoon, Carolyn
1
more ...
less ...
Published in...
All
Creative and Knowledge Society
Journal of management research
Journal of marketing research : JMR
Business history
1
ERIM report series research in management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
2
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->