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Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
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2
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
3
The ludic drive as innovation driver : introduction to the gamification of innovation
Roth, Steffen
;
Schneckenberg, Dirk
;
Tsai, Chia-Wen
- In:
Creativity and innovation management
24
(
2015
)
2
,
pp. 300-306
Persistent link: https://www.econbiz.de/10011376462
Saved in:
4
Business model design games : rules and procedures to challenge assumptions and elicit surprises
Gudiksen, Sune
- In:
Creativity and innovation management
24
(
2015
)
2
,
pp. 307-322
Persistent link: https://www.econbiz.de/10011376464
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