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~isPartOf:"Creativity and innovation management"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
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Creativity and innovation management
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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The PDMA handbook of new product development
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Beiträge zum Produkt-Marketing
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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To change or not to change : how regulatory focus affects change in dyadic decision-making
Spanjol, Jelena
;
Tam, Leona
- In:
Creativity and innovation management
19
(
2010
)
4
,
pp. 346-363
Persistent link: https://www.econbiz.de/10008760060
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