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~isPartOf:"Critical perspectives on business and management"
~isPartOf:"Meffert-Marketing-Edition"
~type_genre:"Collection of articles of several authors"
~type_genre:"Produkt- und Herstellerübersicht"
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Critical perspectives on business and management
Meffert-Marketing-Edition
The journal of brand management : an international journal
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Dienstleistungsmanagement in Theorie und Praxis
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Corporate reputation
Barnett, Michael L.
(
ed.
);
Pollock, Timothy G.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010528415
Saved in:
2
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
3
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
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