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~isPartOf:"Critical perspectives on business and management"
~isPartOf:"Strategic information systems ; Vol. 3"
~type_genre:"Case study"
~type_genre:"Reprint"
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Consumer behaviour
5
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E-commerce
2
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Brimhall, Bradley B.
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Elliott, Richard
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Jones, Donald R.
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Pu, Pearl
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Song, Jaeki
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Critical perspectives on business and management
Strategic information systems ; Vol. 3
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Premier reference source
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Harvard business review : HBR
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
3
Journal of food products marketing
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Research
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
2
Building corporate identity, image and reputation in the digital era
2
Contributions to management science
2
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Digital and social media marketing : a results-driven approach
2
Ethics, environment and social impacts
2
European journal of marketing : EJM
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
International journal of business innovation and research
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Performance evaluation of consumer decision support systems
Zhang, Jiyong
;
Pu, Pearl
-
2010
Persistent link: https://www.econbiz.de/10003910807
Saved in:
2
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
3
How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
-
2010
Persistent link: https://www.econbiz.de/10003910977
Saved in:
4
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
5
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
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