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~isPartOf:"Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions"
~isPartOf:"Working paper series : WPS"
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Working paper series : WPS
Journal of business research : JBR
13
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Business Research
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Journal of public policy & marketing
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Journal of Consumer Affairs
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of retailing
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Product and market development for subsistence marketplaces
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Education in the Asia-Pacific region : issues, concerns prospects
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European Journal of Marketing
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Future-focused strategic marketing
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Handbook of consumer psychology
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Journal of Product Innovation Management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of teaching in international business
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing theory
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Marketing to the poor : creating value
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Measurement in marketing
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Next generation business strategies for the base of the pyramid : new approaches for building mutual value
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Strategic management journal
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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The journal of consumer marketing
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Transformative consumer research for personal and collective well-being
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Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
-
2018
Persistent link: https://www.econbiz.de/10011963836
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Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
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