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~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Diversification and growth of the firm"
~type_genre:"Bibliographie"
~type_genre:"Reprint"
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Globalisierung
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Strategic management
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Strategisches Management
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Welt
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1945-2008
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Brand management
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Comparison
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Diversification
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Internationales Marketing
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Beamish, Paul W.
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Kim, K.
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Lu, Jane W.
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Mooij, Marieke K. de
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Cross-cultural and critical perspectives on brands
Diversification and growth of the firm
An Elgar reference collection
18
Ideologies of globalism
17
International entrepreneurship
16
The globalization of the world economy
15
Globalizing religions
14
International marketing ; Vol. 1
14
Globalizing communications
13
Future directions
12
International political economy ; Vol. 4
8
Rapid internationalization and international new ventures
8
Strategy and globalization ; Vol. 2
8
Global-local consumption
7
International marketing ; Vol. 2
7
Macromarketing - a global focus ; Vol. 3
6
Contemporary issues in business and globalization
5
International HRM: the MNE perspective
5
International management of research and development
5
International political economy ; Vol. 2
5
Strategy and globalization ; Vol. 1
5
Central currents in globalization
4
Ethics, environment and social impacts
4
Globalization and national cultures
4
Macromarketing - a global focus ; Vol. 4
4
An Elgar research collection
3
International political economy ; Vol. 1
3
International political economy ; Vol. 3
3
International political economy ; Vol. 5
3
Michael Porter ; Vol. 3
3
Business ethics and strategy ; Vol. 1
2
Corporate governance in the new global economy
2
Corporate social responsibility
2
Critical concepts in political science
2
Critical perspectives on the global trading system and the WTO
2
Cross-cultural human resource management
2
Marketing, ethics and society : critical reflections
2
NGO management : the Earthscan companion
2
Organization development - emerging issues and challenges
2
SAGE library in business & management
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
2
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
Saved in:
3
The global integration of business functions : a study of multinational businesses in integrated global industries
Kim, K.
;
Park, J.-H.
;
Prescott, John E.
-
2009
Persistent link: https://www.econbiz.de/10003806980
Saved in:
4
International diversification and firm performance : the s-curve hypothesis
Lu, Jane W.
;
Beamish, Paul W.
-
2009
Persistent link: https://www.econbiz.de/10003807075
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