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~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Journal of advertising research"
~subject:"Brand management"
~subject:"China"
~subject:"Internationales Marketing"
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Cross-cultural and critical perspectives on brands
Journal of advertising research
Case studies on MNCs in China ; Vol. 1
2
Innovatives Markenmanagement
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International journal of quality & reliability management
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing cases from emerging markets
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
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2
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
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