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~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~type_genre:"Reprint"
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Cross-cultural and critical perspectives on brands
The Routledge companion to advertising and promotional culture
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Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
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Belk, Russell W.
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2009
Persistent link: https://www.econbiz.de/10003785647
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