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~isPartOf:"Cross-cultural and critical perspectives on brands"
~subject:"Brand"
~subject:"Messung"
~type_genre:"Reprint"
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Cross-cultural and critical perspectives on brands
The evolution of brands : from signals of quality to storehouses of trust
6
Brand management ; Vol. 2
4
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
International marketing ; Vol. 2
2
Marketing-mix strategies - product strategy and promotion strategy
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Corporate brand and corporate reputation
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
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3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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4
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
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2009
Persistent link: https://www.econbiz.de/10003785279
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