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~isPartOf:"Cross-cultural buyer behavior"
~language:"eng"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
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Article in journal
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Ko, Eunju
Sung, Heewon
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Cross-cultural buyer behavior
Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International marketing review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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The journal of product innovation management : an international publication of the Product Development & Management Association
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"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
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