Ortiz, María Jesús Hernández; Marti, Elia García; … - In: Cuadernos de Gestión 6 (2006) 1, pp. 113-125
, businesses must conciliate two seemingly opposed concepts. In one hand businesses must have knowledge of its clients and the … company makes things its own way, making use of knowledge and skills of its founder that has been able at the same time to …