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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Human relations"
~subject:"Großbritannien"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Großbritannien
Kreativität
Werbewirkung
Advertising industry
3
Werbewirtschaft
3
Creativity
2
United Kingdom
2
Advertising planning
1
Arbeitsgruppe
1
Japan
1
Lieferantenmanagement
1
Media professions
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Medienberufe
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Human relations
Journal of advertising research
12
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
4
Journal of marketing communications
3
SpringerLink / Bücher
3
European journal of marketing : EJM
2
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of historical research in marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Routledge advances in organizational learning and knowledge management
2
The advertising handbook
2
The marketing review
2
The service industries journal
2
Trademarks, brands, and competitiveness
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Australasian marketing journal
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
1
CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Cmnd
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
EIU special report
1
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ECONIS (ZBW)
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When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
2
The organization of creativity in Japanese advertising production
Moeran, Brian
- In:
Human relations
62
(
2009
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10003873462
Saved in:
3
The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
Saved in:
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