//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product Placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
41
Product placement
41
Advertising effects
26
Werbewirkung
26
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
9
Markenführung
9
Advertising
8
Fernsehwerbung
8
Television advertising
8
Werbung
8
Brand image
7
Children
7
Computerspiel
7
Kinder
7
Markenimage
7
USA
7
United States
7
Video game
7
Brand
6
Markenartikel
6
brand placement
6
Fernsehprogramm
5
Target group
5
Television programme
5
Zielgruppe
5
product placement
5
Film
4
Cognition
3
Comparison
3
Kognition
3
Netherlands
3
Niederlande
3
Vergleich
3
brand attitude
3
children
3
Communication media
2
Consumer motivation
2
Film industry
2
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
3
Book section
3
Conference paper
3
Konferenzbeitrag
3
Language
All
English
41
Author
All
Reijmersdal, Eva A. van
4
Cauberghe, Verolien
3
Dens, Nathalie
3
Matthes, Jörg
3
Naderer, Brigitte
3
Pelsmacker, Patrick de
3
Avramova, Yana R.
2
Hudders, Liselot
2
Kazakova, Snezhanka
2
Neijens, Peter
2
Russell, Cristel Antonia
2
Salmon, Charles T.
2
Smit, Edith
2
Sung, Yongjun
2
Tessitore, Tina
2
Abdourazakou, Yann
1
Balasubramanian, Siva Kumar
1
Bellman, Steven
1
Boerman, Sophie C.
1
Chan, Fong Yee
1
Chang, Susan
1
Charry, Karine M.
1
Choi, Sejung Marina
1
Colovic, Ana
1
Corkindale, David
1
Dahl, Stephan
1
Danielova, Anna
1
De Gregorio, Federico
1
Delattre, Eric
1
Duffy, Vincent G.
1
Eagle, Lynne C.
1
Eelen, Jiska
1
Enke, Margit
1
Erenburg, Grigori
1
Ewing, Michael
1
Fuentes-Garcia, Alejandra
1
Geuens, Maggie
1
Gistri, Giacomo
1
Guo, Fu
1
Hackley, Christopher E.
1
more ...
less ...
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
International journal of advertising : the quarterly review of marketing communications
Journal of advertising
Journal of marketing
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Post-Print / HAL
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Beiträge zur Analyse und Entwicklung der Medien
3
Digital advertising : theory and research
3
Europäische Hochschulschriften / 2
3
Journal of Indian business research
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Nürtinger Hochschulschriften : Schriftenreihe der Fachhochschule Nürtingen
3
Research
3
SpringerLink / Bücher
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
Business horizons
2
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
3
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
4
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
5
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
6
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
7
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
8
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
9
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
10
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->