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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising
Journal of marketing
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of marketing : EJM
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Innovatives Markenmanagement
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of product & brand management
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advancing insights on brand management
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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Cogent business & management
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Der Markt : international journal of marketing
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Engaging consumers through branded entertainment and convergent media
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of management and marketing research : IJMMR
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The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
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