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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing"
~subject:"Return on Investment"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising
Journal of marketing
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The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
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