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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing"
~subject:"Television advertising"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising
Journal of marketing
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Tourism management : research, policies, practice
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E-business and telecommunications : 4th international conference ; revised selected papers
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Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of targeting, measurement and analysis for marketing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Routledge studies in marketing
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of media economics
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
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