//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product Placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
United States
Product Placement
8
Product placement
8
Advertising effects
3
Werbewirkung
3
Communication media
2
Fernsehwerbung
2
Kommunikationsmedien
2
Television advertising
2
1968-2007
1
Advertising
1
Advertising media
1
Advertising regulation
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Business ethics
1
Computerspiel
1
Emotion
1
Ereignisstudie
1
Event study
1
Fernsehprogramm
1
Film
1
Großbritannien
1
Lebenszyklus
1
Life cycle
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Return on Investment
1
Return on investment
1
Television programme
1
USA
1
United Kingdom
1
Unternehmensethik
1
Video game
1
Werbebeschränkung
1
Werbeträger
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Erenburg, Grigori
1
Karniouchina, Ekaterina V.
1
Uslay, Can
1
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising
Journal of marketing
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
3
Journal of promotion management : JPM
3
Engaging consumers through branded entertainment and convergent media
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Young consumers : insight and ideas for responsible marketers
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Breaking new ground in theory and practice
1
Euromoney encyclopedia of debt finance
1
Handbook on cross-cultural marketing
1
International business and economics research journal
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
1
Routledge interpretive marketing research
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->