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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Leitfaden Online-Marketing ; [Bd. 1]
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Handbuch der Marktforschung
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Journal of advertising : official publication of the American Academy of Advertising
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A master class in brand planning : the timeless works of Stephen King
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Handbook of social media management : value chain and business models in changing media markets
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Instrumente zur Gestaltung von After Sales Services
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International journal of advertising : the quarterly review of marketing communications
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Western Political Science Association 2010 Annual Meeting Paper
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
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