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~isPartOf:"Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie"
~subject:"Werbewirkung"
~subject:"Werbung"
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Werbewirkung
Werbung
Advertising effects
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Beziehungsmarketing
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Direktmarketing
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Quality management
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Sarakinos, Miltiadis
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
NBER working paper series
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Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Leitfaden Online-Marketing ; [Bd. 1]
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NBER Working Paper
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
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Europäische Hochschulschriften / 5
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Information economics and policy : IEP
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of public policy & marketing
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Journal of retailing
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Kom / Kommission der Europäischen Gemeinschaften
2
Kundenmanagement & Electronic Commerce
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection / Business and Economics
2
Advertising in a multimedia age
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
BREAD working paper
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Berkeley Center for Law & Technology Research Paper
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BiTS-Forschung
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Cogent business & management
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Contemporary trends in innovative marketing strategies
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ECONIS (ZBW)
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Wirksamkeitsmessung im Direktmarketing : Einsatz permanenter und massnahmenspezifischer Kontrollgruppen
Sarakinos, Miltiadis
;
Hary, Ingo
- In:
Customer Relationship Management : neue …
,
(pp. 131-142)
.
2008
Persistent link: https://www.econbiz.de/10003644192
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