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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Aufsatz im Buch"
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Brand loyalty
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Customer integration
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Customer engagement : contemporary issues and challenges
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Exploring the rise of fandom in contemporary consumer culture
4
Strong brands, strong relationships
3
Advertising in new formats and media : current research and implications for marketers
2
Brand the Future : systematische Markenentwicklung im B2B
2
Computer-mediated marketing strategies : social media and online brand communities
2
Innovating for trust
2
Strategic customer relationship management in the age of social media
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and brand management : contemporary research perspectives
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cases on branding strategies and product development : successes and pitfalls
1
Contemporary issues in behavioral finance
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Gender, culture, and consumer behavior
1
Global challenges in responsible business
1
Handbook of brand relationships
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Managing globalization : new business models, strategies and innovation
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Marken- und Kommunikationscontrolling
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Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
1
Schnittstellen (in) der Medienökonomie
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
1
The Routledge companion to banking regulation and reform
1
The Routledge companion to contemporary brand management
1
The Routledge companion to strategic marketing
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
Trust Inc. : strategies for building your company's most valuable asset
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
4
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
5
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
6
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
7
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
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