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~isPartOf:"Customer engagement marketing"
~isPartOf:"European journal of marketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
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Consumer behaviour
Firm performance
Konsumentenverhalten
Customer integration
23
Kundenintegration
23
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
6
Kundenzufriedenheit
6
Betriebliche Wertschöpfung
5
Value creation
5
Dienstleistungsqualität
4
Service quality
4
Unternehmenserfolg
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer engagement
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Salespeople
3
Social Web
3
Social web
3
Value co-creation
3
Verkaufspersonal
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Viral marketing
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Virales Marketing
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Arbeitszufriedenheit
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Brand image
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Digital platform
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Customer engagement marketing
European journal of marketing
Journal of business research : JBR
57
Journal of retailing and consumer services
55
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
The service industries journal
13
Journal of marketing management : MM
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of innovation management
10
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Handbook of research on customer engagement
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
International journal of consumer studies
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of business & industrial marketing
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
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ECONIS (ZBW)
10
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1
The effects of innovation types and customer participation on organizational performance in complex services
Samuelsson, Peter
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 27-55
Persistent link: https://www.econbiz.de/10014448617
Saved in:
2
I can't always get what I want : low power, service customer (dis)engagement and wellbeing
Abboud, Liliane
;
Bruce, Helen L.
;
Burton, Jamie
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2713-2736
Persistent link: https://www.econbiz.de/10014448576
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
4
From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
Saved in:
5
Customer engagement with service providers : an empirical investigation of customer engagement dispositions
Sim, Max
;
Conduit, Jodie
;
Plewa, Carolin
;
Hentzen, …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1926-1955
Persistent link: https://www.econbiz.de/10013352667
Saved in:
6
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
7
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
8
Customer engagement and employee engagement : a research review and agenda
Mittal, Vikas
;
Han, Kyuhong
;
Westbrook, Robert A.
- In:
Customer engagement marketing
,
(pp. 173-201)
.
2018
Persistent link: https://www.econbiz.de/10011739859
Saved in:
9
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
10
The emotional engagement paradox
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Customer engagement marketing
,
(pp. 293-305)
.
2018
Persistent link: https://www.econbiz.de/10011739870
Saved in:
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