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~isPartOf:"Customer engagement marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Nguyen, Thuy D."
~subject:"Konsumentenverhalten"
~type:"article"
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Konsumentenverhalten
Beziehungsmarketing
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Nguyen, Thuy D.
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Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.
;
Paswan, Audhesh
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
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