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~isPartOf:"Customer engagement marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Zhang, Haisu"
~subject:"Konsumentenverhalten"
~type:"article"
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Zhang, Haisu
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Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
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