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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
~subject:"Verkaufspersonal"
~type:"article"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Verkaufspersonal
Customer integration
21
Kundenintegration
21
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
8
Brand management
6
Markenführung
6
Customer satisfaction
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
Brand image
3
Firm performance
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Unternehmenserfolg
3
Viral marketing
3
Virales Marketing
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Competitive advantage
2
Coronavirus
2
E-commerce
2
Electronic Commerce
2
Leistungsmotivation
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Service-Dominant Logic
2
Service-dominant logic
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Social media
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Value creation
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Wettbewerbsvorteil
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brand communities
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co-creation
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9
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Bolander, Willy
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Chang, Ya-Yuan
1
Collins, Nathalie
1
Gulzar, Rafia
1
Hochstein, Bryan W.
1
Hollebeek, Linda D.
1
Jiang, Qi
1
Juric, Biljana
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Ko, Eunju
1
Kumar, V.
1
Malthouse, Edward C.
1
Murphy, Jamie
1
Pansari, Anita
1
Parrey, Shakir Hussain
1
Rather, Raouf Ahmad
1
Riley, Jen
1
Ul Rehman, Shakeel
1
Wu, Hung-Che
1
Wu, Tsung-Pao
1
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Customer engagement marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
55
Journal of business research : JBR
50
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Technological forecasting & social change : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
European journal of marketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
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ECONIS (ZBW)
9
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1
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
2
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
5
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
6
The disruptive impact of customer engagement on the business-to-consumer sales force
Hochstein, Bryan W.
;
Bolander, Willy
- In:
Customer engagement marketing
,
(pp. 203-218)
.
2018
Persistent link: https://www.econbiz.de/10011739861
Saved in:
7
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
8
Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.
;
Juric, Biljana
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
Saved in:
9
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
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