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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~person:"King, Ceridwyn"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
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Brand
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Brand image
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Brand management
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Consumer behaviour
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Customer integration
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Customer satisfaction
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Customer engagement marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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