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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~person:"Pansari, Anita"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Customer integration
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Kundenintegration
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Performance measurement
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Performance-Messung
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Pansari, Anita
Kim, Eojina
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Pervan, Simon J.
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Customer engagement marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of international marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
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