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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~person:"Touni, Reham"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Customer integration
1
Customer satisfaction
1
Dienstleistungsqualität
1
Hotel industry
1
Hotellerie
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Internet marketing
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Kundenintegration
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Kundenzufriedenheit
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Markenführung
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Online-Marketing
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Relationship marketing
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Service quality
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Social Web
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Social web
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brand relationship quality
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customer engagement
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customer involvement in Facebook
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customer-brand experience
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hotel brand community on Facebook
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Customer engagement marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
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Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
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