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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~person:"Ji, Chunli"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Casino integrated resorts
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Consumer behavioral intention
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Ji, Chunli
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
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How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
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