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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Hollebeek, Linda D."
~person:"McGouran, Cathy"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Customer integration
2
Kundenintegration
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Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
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Brand image
1
Brand management
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Clothing industry
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E-commerce
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Electronic Commerce
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Fashion
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Online retailing
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Online-Handel
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Textile distribution
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Textilhandel
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co-creation
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social commerce
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Hollebeek, Linda D.
McGouran, Cathy
Pervan, Simon J.
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Brooks, Simon
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Calder, Bobby J.
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Dai, Bo
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Do, Diem Khac Xuan
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Fernandes, Teresa
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Customer engagement marketing
Journal of strategic marketing
Journal of retailing and consumer services
4
Handbook of research on customer engagement
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Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizations and markets in emerging economies
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
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