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~isPartOf:"Customer engagement marketing"
~isPartOf:"Service business"
~isPartOf:"The journal of consumer marketing"
~person:"Lee, Yuan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Betriebliche Wertschöpfung
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Brand image
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Brand management
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Brand tribalism
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Consumer behaviour
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Cruise
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Cruise industry
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Customer integration
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Luxusgüter
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Markenführung
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Value co-creation
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Customer engagement marketing
Service business
The journal of consumer marketing
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A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
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