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~isPartOf:"Customer engagement marketing"
~person:"Bejou, David"
~person:"Petersen, J. Andrew"
~subject:"Customer value"
~type_genre:"Aufsatz im Buch"
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
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