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~isPartOf:"Customer engagement marketing"
~person:"Kumar, V."
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
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Customer engagement marketing
Journal of the Academy of Marketing Science
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Customer engagement marketing
Pansari, Anita
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Kumar, V.
- In:
Customer engagement marketing
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(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
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