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~isPartOf:"Customer engagement marketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Customer integration
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Kundenintegration
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Customer engagement marketing
Handbook of research on customer engagement
8
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
4
Kundenintegration : Forum Dienstleistungsmanagement
3
Strategic market creation : a new perspective on marketing and innovation management
3
Handbook of research on new product development
2
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
2
Marketing im gesellschaftlichen Dialog
2
A Research Agenda for Service Marketing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Branding and sustainable competitive advantage : building virtual presence
1
Building corporate identity, image and reputation in the digital era
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer engagement : contemporary issues and challenges
1
Customer-centric marketing strategies : tools for building organizational performance
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital innovations for customer engagement, management, and organizational improvement
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Encyclopedia of technology and innovation management
1
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
European Perspectives on Innovation Management
1
From customer retention to a holistic stakeholder management system : living a vision
1
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
1
Handbook of innovation indicators and measurement
1
Handbook of research on strategy and foresight
1
Industrial Engineering und Management : Beiträge des Techno-Ökonomie-Forums der TU Austria
1
Innovating for trust
1
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
1
Knowledge management and networked environments : leveraging intellectual capital in virtual business communities
1
Leveraging computer-mediated marketing environments
1
Managing global supply chain relationships : operations, strategies and practices
1
Market research handbook
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Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
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1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
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Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
3
Customer engagement and employee engagement : a research review and agenda
Mittal, Vikas
;
Han, Kyuhong
;
Westbrook, Robert A.
- In:
Customer engagement marketing
,
(pp. 173-201)
.
2018
Persistent link: https://www.econbiz.de/10011739859
Saved in:
4
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
5
The emotional engagement paradox
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Customer engagement marketing
,
(pp. 293-305)
.
2018
Persistent link: https://www.econbiz.de/10011739870
Saved in:
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