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~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Market research"
~subject:"Theorie"
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Customer retention in the automotive industry : quality, satisfaction and loyalty
International journal of electronic commerce : IJEC
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
SpringerLink / Bücher
11
Springer eBook Collection / Business and Economics
9
Europäische Hochschulschriften / 5
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Integrationsmanagement für neue Produkte
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International journal of technology management : IJTM
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Wie findet man die Positionierung, die funktioniert?
Baumgärtel, Otto A.
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 14-17
Persistent link: https://www.econbiz.de/10003770250
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2
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
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3
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
4
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
Saved in:
5
Konzepttests mittels bildgestützter choice-based Conjointanalyse
Scharf, Andreas
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1997
),
pp. 24-28
Persistent link: https://www.econbiz.de/10001336735
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