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~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~person:"Bauer, Hans H."
~subject:"Estimation"
~subject:"Market segmentation"
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
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Customer retention in the automotive industry : …
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(pp. 167-213)
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1997
Persistent link: https://www.econbiz.de/10001299161
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