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~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~person:"Huber, Frank"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Journal of business economics : JBE
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
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