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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Handbook of research on customer engagement"
~isPartOf:"Journal of strategic marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Relationship marketing
Customer integration
40
Kundenintegration
40
Beziehungsmarketing
31
Consumer behaviour
17
Konsumentenverhalten
17
Betriebliche Wertschöpfung
16
Value creation
16
Social Web
9
Social web
9
Customer satisfaction
5
Kundenzufriedenheit
5
co-creation
5
Business network
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Service-Dominant Logic
4
Service-dominant logic
4
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3
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Innovationsmanagement
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Markenführung
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New product development
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Produktentwicklung
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Viral marketing
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Virales Marketing
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value creation
3
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2
Customer value
2
Dienstleistungsqualität
2
Firm performance
2
Inter-firm cooperation
2
Knowledge management
2
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2
Motivation
2
Online retailing
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Hajli, Nick
2
Pervan, Simon J.
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Zolfagharian, Mohammadali
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Ahmad, Abul Fazal Wazir
1
Akaka, Melissa Archpru
1
Akbar, Mohammad Muzahid
1
Baker, Thomas L.
1
Beatty, Sharon E.
1
Bolton, Ruth N.
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Burns, Kara
1
Chasanidou, Dimitra
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Fernandes, Teresa
1
Finsterwalder, Jörg
1
Fombelle, Paul
1
Gidhagen, Mikael
1
Gupta, Samir
1
Gurau, Calin
1
Hall, Kristina K. Lindsey
1
Hammedi, Wafa
1
Hofacker, Charles F.
1
Hollebeek, Linda
1
Hollebeek, Linda D.
1
Hossein Zadeh, Arash
1
Iyer, Pramod
1
Jain, Ingita
1
Johnson, Lester W.
1
Johnston, Kim A.
1
Karahasanović, Amela
1
Kazanis, Cynthia
1
Kolyperas, D.
1
Kumar, V.
1
Kupplerwieser, Volker G.
1
Lane, Anne B.
1
Lazaravic, Violet
1
Leckie, Civilai
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Customer-centric marketing strategies : tools for building organizational performance
Handbook of research on customer engagement
Journal of strategic marketing
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Service business
13
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
31
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1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
3
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
4
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
5
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
7
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
8
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
9
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
10
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
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