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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~subject:"Online-Marketing"
~type_genre:"Case study"
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Customer-centric marketing strategies : tools for building organizational performance
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Cases on strategic social media utilization in the nonprofit sector
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Handbook of research on integrating social media into strategic marketing
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Digital and social media marketing : a results-driven approach
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Chandos Publishing social media series
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Contemporary issues in social media marketing
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Produktivität von Musikkulturen
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Digitale Kommunikation
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of marketing : EJM
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Field guide to case study research in business-to-business marketing and purchasing
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Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
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HMD : Praxis der Wirtschaftsinformatik
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Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
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Harnessing the power of social media and web analytics
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Intelligent information systems
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International journal of leisure and tourism marketing : IJLTM
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International journal of nonprofit & voluntary sector marketing
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International journal of sport management and marketing : IJSMM
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International journal of technology marketing : IJTMkt
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International marketing and management research
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Journal of communication management : an international journal
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Journal of consumer behaviour : an international research review
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of vacation marketing : an international journal
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Medien
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New directions in tourism analysis
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Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
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