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~isPartOf:"Cutting edge international research"
~isPartOf:"European journal of marketing"
~subject:"Brand management"
~subject:"Children"
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Brand management
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Advertising effects
37
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Cutting edge international research
European journal of marketing
Journal of business research : JBR
50
International journal of advertising : the quarterly review of marketing communications
46
International journal of advertising : the review of marketing communications
45
Journal of marketing communications
40
The journal of product & brand management
32
Journal of advertising research
26
Journal of promotion management : JPM
26
Psychology & marketing
25
The journal of brand management : an international journal
25
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of promotion management : innovations in planning and applied research
21
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
18
Young consumers : insight and ideas for responsible marketers
18
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
11
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing research : JMR
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of current issues and research in advertising : JCIRA
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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ECONIS (ZBW)
9
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1
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
3
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
The interaction of social influence and message framing on children's food choice
Khan, Huda
;
Lee, Richard
;
Khan, Zaheer
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2959-2977
Persistent link: https://www.econbiz.de/10013457405
Saved in:
6
Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid
;
Junaid, Muhammad
;
Javed, Muzhar
;
Ali, …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
Saved in:
7
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
8
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
9
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
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